> ## Documentation Index
> Fetch the complete documentation index at: https://docs.get3rd.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Ads

> Buy paid placement in AI-assistant answers for the high-intent prompts where your organic visibility is weak — powered by OpenAI Ads.

Some prompts you'll win organically. Others you won't — at least not yet. **Ads** lets you buy paid placement *inside AI answers* (via **OpenAI Ads**, in ChatGPT conversations) for the commercial-intent prompts where you're weak organically, so you can show up on the questions that drive purchases while your organic work catches up.

3RD points you at the right prompts to buy — the must-win questions with the biggest visibility gap — and lets you launch and manage campaigns without leaving the app.

<Info>
  Ads runs on **OpenAI Ads** and is being rolled out quickly to all regions. If you're not sure it's available in yours yet, reach out to your 3RD contact. The OpenAI Ads connection is set up once at the workspace level by 3RD — so if the page says **"OpenAI Ads is not connected,"** that's also your cue to get in touch rather than connecting it yourself.
</Info>

## What you'll see

The page adapts to where you are:

* **No campaigns yet** — a list of **Opportunities**: the prompts worth buying first.
* **Running campaigns** — three sections, top to bottom: **Recommended next steps**, **Campaigns**, and **Opportunities**.

## Opportunities — where paid pays off

The **Opportunities** table ranks your **must-win** prompts by how much a paid placement would help. It reuses the same visibility data as your dashboard, so the numbers reconcile.

| Column          | What it means                                                                                        |
| --------------- | ---------------------------------------------------------------------------------------------------- |
| **Prompt**      | The question being asked of AI assistants                                                            |
| **Category**    | Must win / Core / Foundation — its commercial importance                                             |
| **Volume**      | Roughly how often the prompt is asked                                                                |
| **Visibility**  | Share of AI answers that mention you — **lower means more to gain**                                  |
| **Opportunity** | Where paid coverage pays off most: highest for must-win prompts with low visibility and real traffic |

Hit **Create campaign** on any row to open the campaign builder already targeting that prompt.

<Tip>
  Start where **Opportunity is highest** — a must-win prompt with low visibility and high volume. That's a question with real commercial value that you're currently losing, and paid placement closes the gap immediately while your organic content works over weeks.
</Tip>

## Recommended next steps

When you have campaigns running, this prioritized list surfaces the highest-leverage moves:

* **Resume** a paused campaign that's currently spending nothing.
* **Buy placement** on an uncovered must-win prompt that has no campaign yet.
* **Create a landing page** for a live campaign's prompt — this hands off to the [Content Agent](/actions/content-agent) (available if your plan includes it).

## Create a campaign

<Steps>
  <Step title="Setup">
    Optionally **base the campaign on a tracked prompt or topic** (this seeds the AI copy). Then set a **name**, **budget**, **start date** (with **Run continuously** or an end date), and **country targeting**. Under the ad group, choose a **bidding type** (CPC or CPM) and **max bid**, a **default ad URL**, and **context hints** — short tags that tell OpenAI Ads which conversations your ad should appear in (there's a **Suggest hints** button).
  </Step>

  <Step title="Creative">
    Write the ad **title** and **body**, and optionally add an **image**. If you based the campaign on a prompt or topic, **Generate with AI** drafts the copy for you.
  </Step>

  <Step title="Review">
    Check the summary, then either **Save as paused** (create it without spending yet) or **Create campaign** (launch it live in OpenAI Ads).
  </Step>
</Steps>

<Tip>
  In a hurry? The **Create suggested campaign** option builds a ready-to-review campaign from your top must-win opportunity — budget, targeting, and creative pre-filled — dropping you straight on the Review step. Save it as paused, sanity-check it, then launch.
</Tip>

## Track and manage campaigns

The **Campaigns** table shows each campaign's status, related prompt, spend against budget, and performance (impressions, clicks, CTR, CPC). Open one for the full detail:

* **KPIs** — Spend, Impressions, Clicks, CTR, Conversions, CPA.
* **Ad groups** — bidding, creatives (previewed as they'll appear), and context hints.
* **Actions** — **Edit** (name, dates, budget, countries), **Pause / Resume**, or **Archive**.

<Note>
  Paid delivery isn't instant, and neither is measurement — give a new or edited campaign time to accumulate impressions before judging it. Read-only members can see campaigns and performance but can't create or change them.
</Note>

## Metrics glossary

| Term                   | Meaning                                                        |
| ---------------------- | -------------------------------------------------------------- |
| **Impressions**        | Times your ad was shown in AI conversations                    |
| **CTR**                | Clicks ÷ impressions                                           |
| **CPC**                | Spend ÷ clicks                                                 |
| **CPA**                | Spend ÷ conversions                                            |
| **Context hints**      | Tags telling OpenAI Ads which conversations to show your ad in |
| **CPC vs CPM bidding** | Pay per click, or per thousand impressions                     |

## Related

* [Playbooks](/actions/playbooks) — the organic plan Ads complements
* [Content Agent](/actions/content-agent) — build the landing pages your ads point to
* [Visibility](/metrics/visibility) — the organic gap Ads is buying against