> ## Documentation Index
> Fetch the complete documentation index at: https://docs.get3rd.com/llms.txt
> Use this file to discover all available pages before exploring further.

# API keys & MCP

> Programmatic access to your 3RD data via REST API keys and MCP — for scripts, dashboards, custom integrations, and AI assistants like Claude.

3RD's data doesn't have to stay in the dashboard. **API keys** power integrations and your own scripts; the **MCP** endpoint lets AI tools query your data conversationally.

## API keys

Manage API keys from settings:

* **Create and label** keys per integration or script, so you always know what a key is for
* **Revoke** any key instantly
* **Rotate** keys periodically, like any credential

Keys authenticate integrations such as the [Looker Studio connector](/integrations/looker-studio) and anything you build yourself.

<Warning>
  Treat API keys like passwords: never commit them to a repository or share them in plain text. Label each key by use, so revoking one doesn't break something else.
</Warning>

## MCP

The MCP endpoint exposes your 3RD data through the **Model Context Protocol** — the open standard that lets AI assistants query external tools. Connect an MCP-capable client and ask questions about your visibility right from the assistant:

> "How did our visibility on Must-Win prompts develop in the German market this month?"

<Card title="MCP documentation" icon="plug" href="/mcp/overview">
  What the connector can access, example queries, and step-by-step setup for Claude and Claude Code — in the MCP tab.
</Card>

## Related

* [Looker Studio connector](/integrations/looker-studio) — the first integration to power with a key