> ## Documentation Index
> Fetch the complete documentation index at: https://docs.get3rd.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Rank

> Rank is your competitive standing across every brand you track — the X of Y number that summarizes how you stack up in AI answers overall.

**Rank** is your place in the field of tracked brands — you plus your competitors — sorted by visibility. It's expressed as **"X of Y"** (e.g. "2 of 5") and is the fastest way to answer "am I winning or losing?"

## How it's calculated

3RD sorts every tracked entity (your brand + competitors) by visibility score for the current filter; your rank is your place in that ordering. It's recalculated per time period, so you can track movement over time.

<Warning>
  Rank is only as meaningful as your competitor set. If you track the wrong brands — or too few — "1 of 3" can be a comfortable illusion. See [Identifying your competitors](/setup/competitors).
</Warning>

## Position vs. Rank

The two get mixed up constantly, so here's the distinction one more time:

|              | Position                       | Rank                                  |
| ------------ | ------------------------------ | ------------------------------------- |
| **Scope**    | One AI response                | All responses, aggregated             |
| **Question** | "Where am I in *this* answer?" | "Where do I stand *overall*?"         |
| **Example**  | 2nd name in a "best CRMs" list | "3 of 7" tracked brands by visibility |

## How to read it

Rank is best read on the [Leaderboard](/results/overview-and-leaderboard), where you can re-rank by topic, model, market, and audience. A brand can be #1 overall but #5 on Must-Win prompts in its top market — and that second number is the one to act on.

## How to improve it

Rank moves when you move the metrics beneath it — [visibility](/metrics/visibility), [position](/metrics/position), and [citation share](/metrics/citation-share). Use [Diagnostics](/drivers/diagnostics) to find where you're losing ground to a specific competitor, then create a [Playbook](/actions/playbooks) to prioritize the work.

## Related

* [Understanding the Overview & Leaderboard](/results/overview-and-leaderboard)
* [Identifying your competitors](/setup/competitors) — the set that defines this number