> ## Documentation Index > Fetch the complete documentation index at: https://docs.get3rd.com/llms.txt > Use this file to discover all available pages before exploring further. # Glossary > Plain-English definitions of every term in 3RD — brands, prompts, responses, topics, markets, audiences, metrics, and the platform's product sections. The shared vocabulary of the platform, organized the way you encounter it: building blocks first, then the product sections, then the metrics, and finally the operational layer. ## Core concepts | Term | Definition | | -------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | **Brand** | The company or product you're monitoring — a name, website URL, and optional aliases. Everything in 3RD revolves around tracking how AI talks about it. | | **Competitor** | Another brand in your space, tracked alongside yours with the same metrics so you can compare. | | **Prompt** | A question someone might ask an AI assistant, e.g. "What is the best CRM software?" 3RD sends these to multiple AI models and analyzes the answers. | | **Response** | One answer from one AI model to one prompt. A single prompt produces multiple responses — one per model, per audience. | | **AI Provider / AI Model** | A *provider* is the company (OpenAI, Anthropic, Google, Perplexity, xAI, DeepSeek); a *model* is the specific version (GPT-4o, Claude, Gemini). 3RD queries multiple models so you see the whole ecosystem. | | **Topic** | A named group of related prompts (e.g. "Employer Branding"), used to organize tracking by subject area. | | **Market** | A geography + language pairing. *Denmark – Danish* and *Denmark – English* are two separate markets. | | **Audience** | A user profile representing the type of person asking the prompts. Different profiles may get different AI answers. | | **Organization** | A workspace grouping users and brands. Roles include owner, admin, and member; billing and feature access are managed here. | ## Product sections | Term | Definition | | ------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | | **Overview** | The main dashboard: headline metrics, competitive field, model and topic breakdowns, recommended tasks, and recent activity. | | **Leaderboard** | A ranked comparison of your brand against all tracked competitors, across topics, models, and markets. | | **Conversations** | Browse individual prompts and the actual AI responses — mentions, sentiment, position, and cited sources per model. | | **Citations** | The web pages AI models reference when answering prompts, each classified as Owned or Earned. | | **Drivers** | The factors that influence your AI visibility, grouped so you can see what's driving performance and where the biggest opportunities lie. | | **Diagnostics** | Identifies where you're underperforming, what's causing it, and what to do about it. | | **Content** | Analyzes your website against your AI visibility, in two tabs: *Content Coverage* (which prompts your pages address) and *Content Quality* (whether AI can cite them). | | **Crawlability** | Technical health and readability analysis — whether AI models can access and extract your content — at page level and domain-wide. | | **Outreach** | High-value third-party pages frequently cited by AI where your brand could benefit from being featured, prioritized by impact and each with an AI-generated outreach strategy. | | **Goal** | A metric you want to increase for a specific set of prompts, e.g. "Increase visibility to 70% for Employer Branding in ChatGPT." | | **Playbook** | A goal-based plan: 3RD diagnoses your situation, generates prioritized tasks matched to the goal, and tracks progress with a trend chart. | | **Task Management** | The kanban board for managing tasks across all Playbooks: To-do → In progress → Done. | | **MCP** | An API integration point that lets external AI tools query your 3RD data programmatically. | | **Settings** | Configuration for your monitoring: models, scheduling, tracked domains, and data source connections. | ## Metrics | Term | Definition | | ------------------------------ | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | **Visibility** | The percentage of AI responses that mention your brand. *(mentioning ÷ total) × 100*, averaged per prompt. | | **Mention** | A detected occurrence of a brand name in a response — pattern matching with an AI fallback, handling variations, possessives, and suffixes. | | **Sentiment** | Whether AI portrays your brand positively, neutrally, or negatively — shown as the split across the three, assessed only on responses that mention you. | | **Position** | Where your brand appears within a single response's ranked list (or order of first mention). Lower is better. | | **Rank** | Your overall standing among tracked brands sorted by visibility, shown as "X of Y." Position = one answer; Rank = the aggregate. | | **Citation Share** | The percentage of all AI citations that point to your own website. *(owned citations ÷ total citations) × 100*. | | **Volume** | A 0–5 indicator of how commercially significant a question is likely to be — how many people are likely to ask something similar. | | **Prompt type** | Commercial value tier per prompt: **Must-Win** (direct commercial impact — where market share shifts), **Core** (shapes preferences and shortlists), **Foundational** (builds AI understanding and category clarity). | | **Prompt targets** | Recommended visibility targets per tier: Must-Win 75%, Core 50%, Foundational 35%. | | **Branded / Unbranded prompt** | Branded prompts name your brand ("Is Acme good for enterprise?"); unbranded ones don't ("What's the best CRM?"). Detected automatically. | | **Owned / Earned citation** | Owned = the cited URL is on your website or a subdomain. Earned = it's on someone else's. | ## Tasks | Term | Definition | | --------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | **Task** | An action item to improve AI visibility — created manually or auto-generated from crawlability audits, content analysis, outreach, or trust. Carries a title, impact opportunity rating, source-type label, and a checklist. | | **Task status** | To-do, In progress, Done. | ## Operations | Term | Definition | | ------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------- | | **Tracked Domain** | A website domain 3RD monitors — your own brand's or a competitor's. | | **Monitored Page** | A specific URL discovered through AI citations or sitemap crawling; tracks scrape status, content, SEO scores, and performance. | | **Run** | One complete round of sending all prompts to all configured AI models, on a schedule managed by 3RD. | | **Technical Audit** | An automated scan of your site for technical SEO issues (robots.txt, sitemap, schema markup, page speed), scored 0–100. Findings can become tasks. |