A guided tour of the Overview page (10 min).
The Overview, top to bottom
1
Your configuration summary
The top of the page shows what’s being monitored: your markets, models, prompt count, and how many answers came back in the period — e.g. “234 prompts, 1,178 answers over the last week.” It’s your sanity check that the engine is running at the scale you expect.
2
Headline KPIs — total and per prompt tier
Total visibility, plus the split by Must-Win, Core, and Foundational prompts. The tiers mirror the purchase funnel — Must-Win is where users are closest to a decision, Foundational is broad research — so a strong total driven by Foundational prompts while Must-Win lags is a warning, not a win.
3
The competitive field
Visibility in isolation is abstract; the brands comparison makes it concrete. See who’s ahead, who’s behind, and who you’re actually fighting — often a two-horse race at the top with a gap to the rest.
4
The model breakdown
The same story per AI model. A brand can be strong in ChatGPT and nearly invisible in Google’s AI Mode — the aggregate hides this, the breakdown shows it, and a weak model is a natural target for a focused task.
5
Development over time
Switch the period from a week to a month or more to see how visibility has actually developed — trend direction beats any single day’s number.
6
Citation share
When a model answers, it runs web searches behind the scenes — typically visiting 5–25 pages — and 3RD captures which sources it used. Your citation share is the fraction of all those sources that are your pages. A share of 1.3% means roughly 1 in 100 sources is yours — a clear signal to invest in content that answers your prompts, and in crawlability so models can access it.
7
Brand sentiment
Every response is analyzed for positive and negative phrasing. You’ll see the key phrases AI uses about you — “innovative footwear, sustainable materials” — and can click through to the exact responses. Negative phrases can usually be traced back to a citation source, which turns a vague reputation problem into a concrete outreach target.
8
Recommended tasks
High-impact tasks 3RD believes will move your visibility — e.g. a content-coverage task for a prompt where you have no matching page, complete with a content brief and the fan-out queries (the keywords models actually search with) to weave into the piece. Accept a task and it lands on your Task Management board.
9
Topics breakdown
Visibility per topic with period-over-period change — e.g. sportswear at 60%, kidswear at 47% and down 7. Click into any topic to find where the real problem is (sometimes one market drags the whole number down). Focus on Must-Win prompts with low visibility, not the topics you’ve already won.
10
Team activity and recent events
Who completed which tasks, which reports went to stakeholders — plus recent events: 3RD monitors your sitemap, and newly published pages appear here so you can start tracking them.
The Leaderboard: six views of the competitive field
The Leaderboard is more than a single brand ranking — it gives you six distinct views of the field, each answering a different competitive question:
Each view drills down, so you can go from “we’re losing the German market” to the specific topics and prompts where it’s happening.
From reading to acting
- Overview — spot a gap or a trend change
- Conversations — read the actual answers to understand what’s happening
- Diagnostics — get the root cause
- Playbooks — turn it into a prioritized plan
- Back to Overview — measure whether it worked
Related
- Rank — how the Leaderboard ordering is computed
- Citation Share — the metric behind the citation panel