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Most of the citation pool is earned — third-party pages you don’t control. Authority tracks how the web talks about you; Outreach turns that into an actionable plan to earn citations on the sources AI already trusts.

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Authority signals

Authority tracks brand-mention signals across the web, with evidence per source — where you’re being talked about, and whether those mentions build the kind of trust AI models lean on when choosing which brands to recommend.

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Outreach: from source to action

Outreach identifies high-value third-party pages frequently cited by AI where your brand could benefit from being featured. For each source:
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Sources are prioritized

Each source is weighed by how often AI cites it, which competitors it features, how many of your prompts it influences, and how commercially valuable those prompts are. The highest-payoff targets sort to the top.
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You get a strategy

Click into a source for an AI-generated outreach strategy tailored to that page — what to pitch, and what angle fits the site — so the work starts at “act on a plan” instead of “research from scratch.”

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Why one earned citation can move many answers

AI models draw on a surprisingly concentrated set of trusted sources per category. Getting featured on one page that’s cited across dozens of your Must-Win prompts influences every answer built from it — that’s why outreach targets are ranked by the prompts they influence, not just raw traffic.
Cross-reference with Citations: a source that heavily features competitors but not you, on prompts you care about, is the definition of a high-priority outreach target.