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The Content Agent turns the content gaps 3RD finds into finished pages. Pick a content task, review the brief 3RD assembles from your brand profile and page analysis, and the agent drafts a full, GEO-optimized article — showing a live trace of what it’s doing as it searches the web, reads your pages, and writes. Then you refine and polish it in the editor. It’s the bridge between a Playbook task that says “write a comparison page for this prompt” and the page actually existing.
The Content Agent is a paid add-on. If your plan doesn’t include it, the page shows a preview with an Upgrade prompt instead of the editor. See how access works below.

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Where it lives

Open Content Agent from the sidebar (under the execute/fulfilment group). The landing page shows:
  • Open and recommended tasks — content tasks pulled from your Playbooks, ready to draft.
  • Your content — drafts you’ve already started, with their status.
  • Create — start a new piece from scratch or from a task.

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Starting a piece

1

Pick a task or start fresh

Choose a recommended content task, or hit Create to start a blank piece. Starting from a task means the brief is already scoped to a prompt that matters for your visibility.
2

Review the brief

3RD builds a brief from the task, your brand context, and live analysis of the relevant pages. Edit the brief text freely — it’s a plain field, and a sharper brief makes a sharper draft.
3

Set tone and length

Choose the voice and target length before drafting. The agent also draws on the brand voice and attributes from your brand profile, so the draft sounds like you.
4

Generate

The agent drafts the whole page, streaming a live trace — web searches, pages it reads, and the document it’s writing — so you can see how it reached the result.

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The three actions in the editor

Once you have a draft, three AI actions help you finish it. Only the first one draws on your monthly allowance.

Generate

Drafts (or regenerates) the entire page from the brief and your brand context. Each generate or regenerate uses one of your monthly generations.

Edit

Give an instruction to rewrite the whole draft, or select a passage and rewrite just that part. One-click undo of the last edit. Free — unlimited.

Proofread

Polishes the copy for native-language quality. Runs automatically after a non-English draft, or on demand. Free — unlimited.
Get the draft roughly right with one Generate, then do the rest of your shaping with Edit and Proofread — those are free. Reserve regeneration for when the brief itself changed, not for small tweaks.

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Access and your monthly allowance

The Content Agent is gated by your plan, and drafting has a monthly allowance:
  • Allowance is per generation, per calendar month. Plans with the agent get a set number of generations each month (or unlimited on higher tiers). The count resets at the start of each month.
  • Only Generate and Regenerate count. Editing and proofreading a draft are always free.
  • The allowance is shared across your whole organization — not per brand and not per person. Everyone on the account draws from the same monthly pool.
  • A banner shows how many generations you have left, and the generate buttons disable once the allowance is spent for the month.
  • If your plan doesn’t include the agent, the page renders a blurred preview with an Upgrade call to action — no editor, no data.
Publishing is still your move. The agent produces the draft; you review it, publish it on your own site, and — because AI models re-crawl on their own schedule — expect days to weeks before a new page starts showing up in answers. Track that on the Playbook trend, not the daily number.