Before you start
Have these handy — it makes the whole flow faster:- Your brand name and website URL
- The markets you sell in (country + language)
- A short list of competitors (3RD also suggests some during onboarding, and you can add more later)
- Optional: access to Google Search Console, to seed prompts from queries you already rank for
Set up your account
Create your account and pick a plan
Go to get3rd.com, click Get started, choose a plan, and enter your email. Your plan sets how many prompts you can track and how many AI models you can monitor — you can change it later.
Add your brand
Enter your brand name and website URL. 3RD validates the domain and uses your site to power competitor detection and prompt suggestions — and to classify citations as owned (your site) vs. earned (everywhere else).
Choose your markets
A market is a geography + language pairing — USA – English, Denmark – Danish. Add one per region/language you care about; AI answers differ by both, so 3RD tracks them separately.
Add competitors
3RD suggests competitors during onboarding — accept the relevant ones and add your own. Don’t overthink it: you can always add more competitors later. Your Rank and the Leaderboard are built from this set.
Define your topics
Topics are named groups of related prompts. They can be product areas (sneakers, activewear, accessories), service areas, or stages of your customer’s buying funnel. They organize your tracking, unlock better prompt suggestions, and let you filter every metric by theme.
Select your AI models
Choose which AI models to monitor — ChatGPT, Claude, Perplexity, Google AI Overviews, and more. The number of models depends on your plan, and you can swap any model for another.
Generate your prompts
This is the most important step. Two ways to do it:
- Connect Google Search Console (recommended) — gives 3RD an accurate picture of the purchase intent your customers already show, which feeds the prompt generator. You can also connect it later inside the platform.
- Generate from your brand and industry — 3RD uses everything you entered (brand, competitors, topics, markets) to generate realistic customer prompts per topic, per market.
Review the prompt categories
3RD pre-categorizes every prompt by commercial value:
- Must-Win — prompts with direct commercial impact. The questions where the user is closest to making a decision, and where AI determines which solutions are highlighted, compared, and prioritized. This is where market share shifts.
- Core — prompts that shape preferences and shortlists. They sit in the research phase, where users structure their decision landscape — visibility here ensures your brand is naturally associated with the category.
- Foundational — prompts that build AI understanding and category clarity. They establish the context AI uses to understand your brand and your role in the market — where semantic coverage, definitions, and conceptual framing are built.
What happens next
Responses start streaming in right away — you’ll see the counter climb as answers come back from each model. Your Overview then fills in with:- Visibility — total, and split by Must-Win, Core, and Foundational prompts
- The brands table — where you stand vs. competitors on visibility, sentiment, and position
- The model breakdown — the same story across each AI model you track
The first run gives you a real snapshot within the hour. Give it 24–48 hours for the full picture — trends, sentiment depth, and citation data build up as runs accumulate.
Next steps
Write better prompts
Prompts are the foundation of everything 3RD tracks. Learn to write ones that mirror real buyer questions.
Read your dashboard
Understand your Overview and Leaderboard with confidence.