Skip to main content
3RD’s data doesn’t have to stay in the dashboard. API keys power integrations and your own scripts; the MCP endpoint lets AI tools query your data conversationally.

​
API keys

Manage API keys from settings:
  • Create and label keys per integration or script, so you always know what a key is for
  • Revoke any key instantly
  • Rotate keys periodically, like any credential
Keys authenticate integrations such as the Looker Studio connector and anything you build yourself.
Treat API keys like passwords: never commit them to a repository or share them in plain text. Label each key by use, so revoking one doesn’t break something else.

​
MCP

The MCP endpoint exposes your 3RD data through the Model Context Protocol — the open standard that lets AI assistants query external tools. Connect an MCP-capable client and ask questions about your visibility right from the assistant:
“How did our visibility on Must-Win prompts develop in the German market this month?”

MCP documentation

What the connector can access, example queries, and step-by-step setup for Claude and Claude Code — in the MCP tab.