A competitor is another brand in your space, tracked alongside yours with the same metrics so you can compare performance. Your competitor set directly shapes your Rank and everything on the Leaderboard — choose it deliberately.
You don’t need a perfect list on day one
During onboarding, 3RD suggests competitors based on your brand and industry — accept the relevant ones and add your own. And the list isn’t locked: you can always add competitors later from settings as your view of the field sharpens.
Think about who AI actually recommends instead of you — not just the brands on your board’s competitor slide. Reading a few Conversations for your Must-Win prompts quickly shows which brands keep appearing in your space; if one of them isn’t in your tracked set yet, add it. Why the set matters so much
- Rank is computed by sorting you and your competitors by visibility — the set defines the number.
- Position is only calculated against tracked competitors.
- Diagnostics compares you against these brands to find where you’re losing ground.
Too small a set flatters you: “1 of 3” can be a comfortable illusion if the two real threats aren’t tracked. Include the brands winning your Must-Win prompts, even if you don’t like thinking of them as competitors.
