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Citation Share measures how often the sources behind an AI answer are your pages. Where Visibility asks “did it name me?”, Citation Share asks “did it learn from me?” — and that’s something you can influence directly with content.

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How it’s calculated

Citation Share = (citations to your owned pages ÷ total citations) × 100
Every cited URL is classified as Owned (your registered domain, including subdomains like blog.acme.com) or Earned (a third-party site). See Owned vs. Earned citations.

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Why it matters

Models increasingly ground answers in cited sources. If your pages are the source, you shape how the answer is written — not just whether you’re named.
High citation share is a leading indicator: it often rises before visibility does. If your pages start getting cited this month, expect mentions to follow.

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How to improve it

  • Publish authoritative, well-structured pages for your Must-Win topics.
  • Make those pages easy to extract and quote — clear definitive statements, FAQs, structured data. See Content.
  • Close coverage gaps where competitors’ pages are being cited and yours don’t exist.