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The Traffic page answers one question: what is AI doing to my site? It has two tabs, each fed by a different connection.

AI referrals

People who clicked through from an AI assistant’s answer to your site. Needs Google Analytics.

Bot visits

AI bots that fetched your pages, and why. Needs your server logs.
The two tabs tell one story. Bot visits shows which pages AI reads. AI referrals shows which pages AI sends people to.

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AI referrals

Connect Google Analytics and choose a GA4 property. 3RD then shows how many people arrive from ChatGPT, Perplexity, Gemini and other assistants, which pages they land on, and whether they convert. Filter by model, device or country at the top of the tab.
The same per-page numbers appear as AI-sent visits on Content → Site structure, next to how often AI bots visit each page.

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Bot visits

Connect your server logs and 3RD shows which AI bots read your pages, how often, and whether they are genuine. We keep only visits from known AI bots and discard everything else.

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Why bots visit

Every bot visit has an intent, based on what the bot’s owner says the bot is for: User query visits are the clearest sign that a page is used in AI answers.

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Confirmed bots

Anyone can claim to be GPTBot. A visit is Confirmed when it came from an address the bot’s owner publishes, so we know it’s the real bot. Some owners, such as Anthropic, ByteDance and Common Crawl, publish no address list, so their visits show as Not confirmed. That doesn’t mean they are fake. A visit is Suspicious when the owner publishes addresses and the visit came from somewhere else, so something is pretending to be that bot.

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What the tab shows

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Pages bots couldn’t get

When a bot gets a missing page (404), a block or an error instead of your page, the page shows its status in Pages and files visited and moves to the top. A Not found badge opens the issue Bots are asking for pages that don’t exist in Agent readiness. Other statuses open the page so you can see what the bot got, what the page answers now, and what to do. After you fix it, 3RD checks again the next time a bot asks for the page.

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Connect your data

1

Google Analytics for AI referrals

Connect Google Analytics from the AI referrals tab, or from Settings → Integrations. Then choose the GA4 property for your site. See Data sources.
2

Server logs for Bot visits

Open the Bot visits tab, or go to Settings → Integrations, and connect Vercel server logs. You create a Log Drain in Vercel that sends your request logs to 3RD. This needs a Vercel Pro or Enterprise team.
Connect your server logs with Vercel or Cloudflare. Hosted somewhere else? Tell us where from the Bot visits tab and we’ll help you connect it.
  • Agent readiness: whether AI agents can reach and read your site, tested from the outside
  • Content: Site structure pairs bot visits and AI-sent visits per page
  • Data sources: everything you can connect