Glossary - 3RD

The shared vocabulary of the platform, organized the way you encounter it: building blocks first, then the product sections, then the metrics, and finally the operational layer.

Core concepts

Term	Definition
Brand	The company or product you’re monitoring — a name, website URL, and optional aliases. Everything in 3RD revolves around tracking how AI talks about it.
Competitor	Another brand in your space, tracked alongside yours with the same metrics so you can compare.
Prompt	A question someone might ask an AI assistant, e.g. “What is the best CRM software?” 3RD sends these to multiple AI models and analyzes the answers.
Response	One answer from one AI model to one prompt. A single prompt produces multiple responses — one per model, per audience.
AI Provider / AI Model	A provider is the company (OpenAI, Anthropic, Google, Perplexity, xAI, DeepSeek); a model is the specific version (GPT-4o, Claude, Gemini). 3RD queries multiple models so you see the whole ecosystem.
Topic	A named group of related prompts (e.g. “Employer Branding”), used to organize tracking by subject area.
Market	A geography + language pairing. Denmark – Danish and Denmark – English are two separate markets.
Audience	A user profile representing the type of person asking the prompts. Different profiles may get different AI answers.
Organization	A workspace grouping users and brands. Roles include owner, admin, and member; billing and feature access are managed here.

Product sections

Term	Definition
Overview	The main dashboard: headline metrics, competitive field, model and topic breakdowns, recommended tasks, and recent activity.
Leaderboard	A ranked comparison of your brand against all tracked competitors, across topics, models, and markets.
Conversations	Browse individual prompts and the actual AI responses — mentions, sentiment, position, and cited sources per model.
Citations	The web pages AI models reference when answering prompts, each classified as Owned or Earned.
Drivers	The factors that influence your AI visibility, grouped so you can see what’s driving performance and where the biggest opportunities lie.
Diagnostics	Identifies where you’re underperforming, what’s causing it, and what to do about it.
Content	Analyzes your website against your AI visibility, in two tabs: Content Coverage (which prompts your pages address) and Content Quality (whether AI can cite them).
Crawlability	Technical health and readability analysis — whether AI models can access and extract your content — at page level and domain-wide.
Outreach	High-value third-party pages frequently cited by AI where your brand could benefit from being featured, prioritized by impact and each with an AI-generated outreach strategy.
Goal	A metric you want to increase for a specific set of prompts, e.g. “Increase visibility to 70% for Employer Branding in ChatGPT.”
Playbook	A goal-based plan: 3RD diagnoses your situation, generates prioritized tasks matched to the goal, and tracks progress with a trend chart.
Task Management	The kanban board for managing tasks across all Playbooks: To-do → In progress → Done.
MCP	An API integration point that lets external AI tools query your 3RD data programmatically.
Settings	Configuration for your monitoring: models, scheduling, tracked domains, and data source connections.

Metrics

Term	Definition
Visibility	The percentage of AI responses that mention your brand. (mentioning ÷ total) × 100, averaged per prompt.
Mention	A detected occurrence of a brand name in a response — pattern matching with an AI fallback, handling variations, possessives, and suffixes.
Sentiment	Whether AI portrays your brand positively, neutrally, or negatively — shown as the split across the three, assessed only on responses that mention you.
Position	Where your brand appears within a single response’s ranked list (or order of first mention). Lower is better.
Rank	Your overall standing among tracked brands sorted by visibility, shown as “X of Y.” Position = one answer; Rank = the aggregate.
Citation Share	The percentage of all AI citations that point to your own website. (owned citations ÷ total citations) × 100.
Volume	A 0–5 indicator of how commercially significant a question is likely to be — how many people are likely to ask something similar.
Prompt type	Commercial value tier per prompt: Must-Win (direct commercial impact — where market share shifts), Core (shapes preferences and shortlists), Foundational (builds AI understanding and category clarity).
Prompt targets	Recommended visibility targets per tier: Must-Win 75%, Core 50%, Foundational 35%.
Branded / Unbranded prompt	Branded prompts name your brand (“Is Acme good for enterprise?”); unbranded ones don’t (“What’s the best CRM?”). Detected automatically.
Owned / Earned citation	Owned = the cited URL is on your website or a subdomain. Earned = it’s on someone else’s.

Tasks

Term	Definition
Task	An action item to improve AI visibility — created manually or auto-generated from crawlability audits, content analysis, outreach, or trust. Carries a title, impact opportunity rating, source-type label, and a checklist.
Task status	To-do, In progress, Done.

Operations

Term	Definition
Tracked Domain	A website domain 3RD monitors — your own brand’s or a competitor’s.
Monitored Page	A specific URL discovered through AI citations or sitemap crawling; tracks scrape status, content, SEO scores, and performance.
Run	One complete round of sending all prompts to all configured AI models, on a schedule managed by 3RD.
Technical Audit	An automated scan of your site for technical SEO issues (robots.txt, sitemap, schema markup, page speed), scored 0–100. Findings can become tasks.