Your brand profile holds your name, known aliases, website, and tracked domains and subdomains. It’s a small settings page with an outsized impact: it defines what 3RD looks for in every AI answer.
Why aliases matter
Aliases are how 3RD detects mentions. The mention detector already handles spelling variations, capitalization, possessives (“Acme’s”), and suffixes (“Acme Inc”) — but it can’t guess names it doesn’t know. If customers call you “ACME Corp”, “Acme Analytics”, or an old product name, add each as an alias.
Missing aliases undercount you — answers that clearly recommend you register as non-mentions, deflating visibility, sentiment, and rank all at once.
Why domains matter
Your registered domain (and subdomains like blog.acme.com) is how 3RD classifies every citation as Owned or Earned. If your content lives on more than one domain — a docs site, a country site, a product subdomain — make sure they’re all tracked, or your Citation Share will read lower than reality.
If your visibility or citation share looks implausibly low, check this page first. An incomplete alias list or a missing domain is the most common cause of “the numbers look wrong.”
