Your brand profile is where you tell 3RD who you are. Some of it is mechanical — the name, aliases, and domains that decide what 3RD looks for in every AI answer. The rest is strategic — the voice, attributes, and objectives that steer the content the Content Agent writes and the tasks 3RD recommends.
Open it from Brand → Profile.
Identity: name and aliases
Aliases are how 3RD detects mentions. The mention detector already handles spelling variations, capitalization, possessives (“Acme’s”), and suffixes (“Acme Inc”) — but it can’t guess names it doesn’t know. If customers call you “ACME Corp”, “Acme Analytics”, or an old product name, add each under Also known as.
Missing aliases undercount you — answers that clearly recommend you register as non-mentions, deflating visibility, sentiment, and rank all at once.
Tracked domains
Your registered domain (and subdomains like blog.acme.com) is how 3RD classifies every citation as Owned or Earned. If your content lives on more than one domain — a docs site, a country site, a product subdomain — make sure they’re all tracked, or your Citation Share will read lower than reality.
If your visibility or citation share looks implausibly low, check the aliases and domains first. An incomplete alias list or a missing domain is the most common cause of “the numbers look wrong.”
Brand voice
Under Brand voice you set the tone the Content Agent writes in. Describe the voice yourself, let 3RD suggest one, and optionally upload brand documents (guidelines, tone-of-voice notes) so drafts sound like you rather than generic marketing copy.
Brand attributes
Attributes are the qualities you want to be known for — Trustworthy, Innovative, Premium, and so on. Add them as short chips, three ways:
- Type your own custom attributes.
- Tap from a palette of common attributes.
- Confirm or dismiss the ones 3RD suggests for you on your first visit.
Attributes do double duty: they steer the content the agent generates, and they’re scored for sentiment — the attribute radar on the Sentiment page shows how positively AI talks about you on each one, so you can see where perception matches ambition and where it doesn’t.
Marketing objectives
Objectives are short, plain-language goals for the year — “Grow visibility in the DACH market”, “Be seen as the sustainable choice.” Add them yourself, or seed suggestions drawn from your Playbooks, and toggle each one active or inactive.
3RD reads each objective and biases prompt and Playbook recommendations toward it, so the work it suggests points at what you actually care about rather than improving everything equally.
Fill in attributes and objectives before you lean on the Content Agent or build a Playbook. They’re the context that makes both produce work aimed at your brand instead of a generic one. 
