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Content is the strongest driver of AI visibility you fully control. The Content area analyzes the relationship between your website and your AI visibility, in two tabs: Coverage (do the right pages exist?) and Quality (can AI extract and cite them?).
Select your domains and pages first. The content analysis works from the domains you’ve chosen to track and the pages you’ve marked as relevant. The more accurately that selection reflects your real content footprint, the better 3RD’s foundation for recommending what content to create — and the fairer the benchmarking against your competitors. Manage the selection under Monitoring settings.

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Content Coverage

Coverage maps your existing pages against the prompts AI is being asked. It reveals which prompts your content addresses well — and where gaps exist.
Filter the coverage map to Must-Win prompts with no matching page. Those are your fastest wins: questions with real commercial value that you currently have no answer for. A well-structured page targeting one of these gaps is the highest-leverage content you can publish.

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Content Quality

Quality analyzes your owned pages for the signals that make content more likely to be cited by AI: Each analyzed page gets a quality breakdown showing which signals it hits and misses, and issues can be turned into tasks.

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How the two work together

1

Coverage finds the missing pages

Prompts with no matching content → new pages to write.
2

Quality fixes the existing ones

Pages that exist but never get cited → structural improvements to make them extractable.
3

Crawlability makes sure AI can reach both

A perfect page behind a technical barrier is invisible. See Crawlability.